It has been said that Pinot Noir is a mirror.  To us, this means that Pinot Noir, if treated respectfully, will transparently reflect terroir and vintage.  This is our goal.


All Red Electric grapes come from Armstrong Vineyard, in the privileged Ribbon Ridge AVA of the Willamette Valley.   Given the scope of this project, we are able to use all sections of the vineyard to find optimal combinations of Pinot Noir clones and rootstock to assemble our final blends.  The vineyard has been farmed organically since 2013 (though not certified at this time).   Each year, grapes are harvested over several weeks in September and October, allowing variability in sugar concentration (brix), acid and tannin levels. 

At an elevation of 300-400 feet and with south and southwest slopes, Armstrong Vineyard was planted in 2007 on the classic, ancient sedimentary soils of the Willakenzie series found in Ribbon Ridge.   According to John Winthrop Haeger, Ribbon Ridge “displays uncommonly consistent, fine-textured marine sedimentary soils at all plantable elevations” (North American Pinot Noir, 2004).  Pinot Noir clones at Armstrong Vineyard include Pommard, Wädenswil and Dijon 114, 115, 667 and 777.  In 2017, one acre was grafted over to Chardonnay (primarily Mt. Eden clone, with scion wood sourced from Cameron and Johan wineries).